My future.

I have plans to study advertising, first because my family works in the media, one of my brothers and a cousin working at this and they tell me it's fun, it's a career where you can have fun a lot and be very creative. Also you has many fields of operation: In communications, sales strategies, media planning, creativity, design, well.. many fields where you can carry out. I really like he conmbination between the commercial world, communication and the media (TV, radio, Internet, newspapers) It is a very good career because people who studying it can learn about design strategies and operations of advertising, for help the growth of companies and make a better live for the people. I like. I think is very fun and interesting. People who want to study this career must be people interesting in that and people who have big knowledge in technology with skills to work in teams and solve problems easily and quick. I think is the best profession that I current find because have a lot of things that I'll like to do in the future I'll very happy studying advertising.

Although I'm not sure about to study advertising but have many things that I like. I think is very fun and interesting. People who want to study this career must be people interesting in that and people who have big knowledge in technology with skills to work in teams and solve problems easily and quick. I think is the best profession that I current find because have a lot of things that I'll like to do in the future. I'll very happy studying advertising.

The objective of the career is: Companies understand that they need to sell advertising, it is impossible to know you if they do not see you.  For this the career objective is to communicate to the productive sector with consumers showing the benefits and new features on the product which have been acquired by the new technologies, guiding the clients sending effective messages that meet their needs and their wishes 

History

Advertising is a form of communication that helps to increase consumption through commercials in the radio, television, newspaper and others. It's a way for people to see the benefits of some particular product.Advertising began to be important from the origins of civilization and commerce.

In Babylon a clay tablet was found with inscriptions to a merchant's ointments, a clerk and a shoemaker dating back to 3000 a. C. Since Egyptian civilization, Thebes he met times of great economic and religious splendour; This city so prosperous is attributed one of the first advertising texts. The phrase found in an Egyptian Papyrus has been considered as the first advertising claim that it has memory. A variety of ads style graffiti that speak of a rich tradition of advertising in which you can see sellers of wine, bakers, jewellers, weavers, among others found in the ruins of Pompeii to 1821. In Rome and Greece, began development of the Crier, who announced voice to the public the arrival of boats laden with wine, food, and others being accompanied sometimes by musicians who gave these tone suitable for the opening ceremony; they were hired by merchants and by the State. This form of advertising continued through the middle ages. In France, the owners of taverns shouted wines and used bells and horns to attract the clientele; in Spain, they used drums and bagpipes, and in Mexico the town criers were used drums to accompany announcements.

In Rome there are two new media: "album", and the "libellus". The Album consisted of a white surface on which was written; already they were parchment, Papyrus, or whitewashed walls. Any white surface would give to know goods, announce shows, announce sales of slaves and communicate policy decisions. The Libellus, considered the predecessor of the cartel, was smaller than the Album. Once he had written on it the message or release, hit the wall

Advertising today

The modern advertising began to progress in the United States and Great Britain at the end of XVIII century during the industrial revolution. Appeared advertising agents, the first was Volney B. Palmer who in 1841 opened an office in Philadelphia. In Spain in 1872 Rafael Roldós the advertising pioneer founded in Barcelona the first agency of the country, which nowadays still active.

At the beginning of the XX century, the agencies started to be professional and select with more preciseness and where put it. That´s how the the creativity began to be a important factor when make an advertisement. In the 30´s born a famous creative technique: The “brainstorming” but it was not used until 1960s when it was used usually. 

Advertising has two objectives, according to the preferences of the advertiser, his objectives or the market demands: 

• At first: Ideally, advertising informs to consumers about the benefits of a product or service, emphasizing the distinction over other brands.

•      At second: The advertising agents have to make people feel preference for the product through psychology. This kind of advertising is dominant in the ads “ above the line” because the time on television, or newspaper space is limited and need to create a preference for the advertised product from fast arguments. For example many commercials of coke, where you can see happy people and people consuming the product, it solidifies within implicit slogans like "Take Coke is to be happy", "If you take Coke will be happy "or" happy people making Coke. ".