History

Advertising is a form of communication that helps to increase consumption through commercials in the radio, television, newspaper and others. It's a way for people to see the benefits of some particular product.Advertising began to be important from the origins of civilization and commerce.

In Babylon a clay tablet was found with inscriptions to a merchant's ointments, a clerk and a shoemaker dating back to 3000 a. C. Since Egyptian civilization, Thebes he met times of great economic and religious splendour; This city so prosperous is attributed one of the first advertising texts. The phrase found in an Egyptian Papyrus has been considered as the first advertising claim that it has memory. A variety of ads style graffiti that speak of a rich tradition of advertising in which you can see sellers of wine, bakers, jewellers, weavers, among others found in the ruins of Pompeii to 1821. In Rome and Greece, began development of the Crier, who announced voice to the public the arrival of boats laden with wine, food, and others being accompanied sometimes by musicians who gave these tone suitable for the opening ceremony; they were hired by merchants and by the State. This form of advertising continued through the middle ages. In France, the owners of taverns shouted wines and used bells and horns to attract the clientele; in Spain, they used drums and bagpipes, and in Mexico the town criers were used drums to accompany announcements.

In Rome there are two new media: "album", and the "libellus". The Album consisted of a white surface on which was written; already they were parchment, Papyrus, or whitewashed walls. Any white surface would give to know goods, announce shows, announce sales of slaves and communicate policy decisions. The Libellus, considered the predecessor of the cartel, was smaller than the Album. Once he had written on it the message or release, hit the wall